TRIALS
TRIALS
Ferndale Project is the experimental arm of Eastern Market Brewing Co. and Elephant & Co. Since opening in 2020, the Ferndale community has given incredible support and valuable feedback, helping us fine-tune what works best and what doesn’t.
We’re introducing A/B testing of our beer and food. Our products will be released in pairs, and customers can vote for their favorites. This hands-on feedback is essential to shaping our growth.
The feedback we collect from you, our community, will be analyzed and used to adjust future recipes. Whether we're tweaking a current offering or creating something completely new, your input will be the driving force behind our decision-making.
The refined recipes based on your feedback, they’ll be scaled for broader release. Thanks to your contributions, your favorite experiments will be distributed through Eastern Market Brewing Co. and in our Elephant & Co. locations.
FOOD
FOOD
313 Pizza Project!
Introducing our 313 Pizza Project, a head-to-head between two Detroit favorites: Coney Dog vs. Chicken Shawarma.
The Coney side is loaded with hot dogs, coney style chili, onions and drizzled with mustard.
The Shawarma side is stacked with marinated chicken, grape tomatoes, red onions, pickles all drizzled with a garlic sauce and sprinkled with fresh dill.
Which side earns a spot on our April menu at Elephant & Co?